In the US, fibre is included in the carbs section, and so US consumers have to deduct the total fibre from the carbs to get a net amount of carbs to track. Sounds simple? It is, but it also causes significant confusion. In reality, it is the reason why many people do not experience the weight loss they’d hoped for because they end up underestimating their daily Carb Count.
Many UK consumers will read US material and then find themselves believing that they need to deduct the total fibre from the carbs before tracking. This is not the case! So, the next time you pick up a food item in the UK remember that the carbs on the label are the amount that you need to track. Should you be eating US food, you will need to deduct the amount of fibre from the total carbs to get your net amount to add to your carb tracking. Fortunately, the UK market for Keto is growing exponentially, and so there is less need to import things from the US just to follow the ketogenic diet.